Google has announced the launch of its latest application, Tangi.
The application is focused on creativity and Do It Yourself (DIY) projects.
The app is developed by Google’s in-house incubator known as Area 120.
“We only focus on DIY and creativity content. Our platform’s goal is to help people learn to craft, cook and create with quick one-minute videos,” said Tangi Founder Coco Mao in a blog post on Wednesday.
“We’ve been working with creators who already make these kinds of videos, so that Tangi can become a place where they have a voice to inspire other makers,” he added.
The users can also share a re-creation of things tried out with Tangi’s ‘Try It’ feature, which helps build a community between creators and their fans.
After the success of TikTok, there has been a race to launch short-video apps. Dom Hofmann, co-founder of the now defunct six-second video platform Vine, has also announced the release of its successor called Byte.
Byte has an uncanny resemblance with almost everything that made Vine unique.
To take on TikTok’s growing popularity, Facebook-owned Instagram has launched a new video-music remix feature called ‘Reels.’ It lets users make 15-second video clips set to music and share them as Stories.
In November last year, Facebook quietly released a stand-alone app called ‘Lasso’ to compete with TikTok.
Read our article how to increase followers, likes and views on Tangi app.
Features of Tangi App
The brand has revealed that it is working with creators to make these kinds of videos.
The app shows a 60-second video clip to help users to learn something new.
The company has also revealed that users can share a recreation of things they have tried while watching the video on the app with its ‘Try It’ feature.
The app is currently available on Apple App Store.